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Marketing

Marketing

• Program Outcomes
• Job & Transfer Opportunities
• Degree Program
• Degree Checklist
• Certificate Program
• Certificate Checklist

General Information

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• Course Descriptions
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The Department of Business Studies at MCC offers a Marketing Associate Degree and a Marketing Certificate.

In an era of global, digitized, interactive business environments, Marketing offers one of the best career opportunities for today's business students. Marketing is a broad field, which includes activities related to selecting, designing, packaging, pricing, advertising, selling, distributing, and servicing a product in the domestic and/or international marketplace. It is the driving force in most businesses.

Marketing is critically important to American business. Top management in companies realize that understanding the marketplace and consumer wants and needs requires competent marketing personnel, from marketing researchers to creative advertisers. The degree to which a company responds to customer demands greatly impacts an organization’s success. Marketing classes integrate theory and practical applications while applying related business knowledge of computers, accounting, and management principles.

Marketing personnel are employed in retail, industrial and commercial firms, schools and hospitals, both locally and internationally. Marketing offers something for every business student - a desk job as a market research analyst, or travel and excitement with the public as a salesperson, retailer, or public relations person.

The Department of Business Studies is the only two-year college in NH to be nationally accredited by the Association of Collegiate Business Schools and Programs (ACBSP). This accreditation provides transfer opportunities for our graduates in all regions of the country.

Program Outcomes

Graduates with an A.S. degree in Marketing will:

• Identify the marketing mix variables: product, price, place, and promotion.
• Create and develop an integrated marketing communication plan, including marketing objectives, strategies, and tactics.
• Analyze consumer decision making as it relates to consumer buying behavior and marketing decisions.
• Understand the role marketing plays in a global economy.
• Identify and implement the components of a successful advertising campaign.
• Create and develop an advertising brief.
• Demonstrate knowledge of various advertising mediums such as print, radio, television, outdoor advertising, direct response, etc.
• Apply the strategic selling model to personal selling activities.
• Engage in a personal selling situation with emphasis and deliver a personal sales presentation using a sales portfolio and other tools.

Transfer Policy

Students may transfer credits earned at other accredited institutions provided a grade of “C” or better has been earned in courses with equivalent content. Appropriate transfer credits may be accepted within a ten-year time frame.

Job & Transfer Opportunities

Job Opportunities:
According to the National Association of Colleges and Employers (NACE), job prospects for marketing graduates remain strong. Marketing ranks in the top ten targeted degrees in the service, government, and non-profit sectors. Graduates of the marketing program are ready for positions such as marketing coordinator, marketing assistant, account executive, retail associate, sales assistant, event planner, as well as many other dynamic and rewarding marketing-related careers.

Transfer Opportunities:
The Marketing degree transfers in its entirety to many four-year colleges and universities. Southern New Hampshire University accepts 90 credits from Manchester Community College and awards scholarships to Manchester Community College marketing graduates based on academic performance. Plymouth State University, UNH-Manchester, and Franklin Pierce University are also a few other local colleges that accept marketing graduates. Additionally, credits transfer to ACBSP accredited colleges.

Marketing Degree Program

Total Credits - 66

Marketing Certificate

Total Credits - 27